Pacific-Calm
Case Study
This one will involve me creating a logo design that will simulate a real world client project. Here’s the client brief, the full name of the company is called Pacific Calm Health Club and Spa.
There are lifestyle gym that offers both traditional gym services, but also offers yoga classes and has a full service spa.
The target audience is mostly women with a focus on making them stronger, yet less stressed, calm and ready to conquer life.
They are both a gym and a spa and their main emphasis on reducing stress. Their tagline, which they’d like to have included in at least one version of the logo, is Love Yourself Healthy.
Information
Client:
Pacific Calm
Review:
Date:
23/02/2021
Site URL:
Coming Soon
Services:
Branding
Shares:
Brand redesign
The client would like to see a version of the logo with it and a version without it so they can use it in many different scenarios.
They are located in the Pacific, West Coast, the United States, and want to work that into the logo and brand somehow, whether it be drops, waves, ocean themes, they want something simple as well.
Nothing that’s too complex. They plan on offering a spa shop that would have the logo or logo mark on them, and they prefer to have a logo that contains a symbol or just the logo mark of some sort that can stand alone on products if need be.
